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There’s a lot of discussion surrounding ‘leads’ in the digital marketing world – but what exactly are they? Our experts are here to explain the world of lead gen in simple terms:

In short, a lead (or prospect) is most often defined as a potential customer with who you (the business) have some kind of contact. The term is most often applied to those who have provided their details or taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote. The term ‘hot lead’ in specific refers to a qualified individual actively willing and able to purchase from your business.

Here at Motechad, we use intelligent digital marketing to generate and convert online leads, devising data-driven strategies and solutions to drive relevant contacts through from site to sales with ease.

Creating and managing a lead generation campaign can be free if you take on the challenge yourself – however, we wouldn’t always recommend doing so.

There’s a wide range of free online lead generation, tracking, research, and campaign development tools out there including social media platforms’ business-only features, additional software such as MailChimp, and web page optimisation helpers – but be warned that establishing a successful strategy is extremely time-consuming, and will take a while to master.

To develop a truly effective lead generation strategy whilst ensuring your valuable time is dedicated to your strong suits, we recommend seeking the help of an experienced online lead generation agency such as Motechad. Get in touch todayto discover how our search marketing specialists can help you get more leads, with an online marketing strategy set to perform beyond your highest expectations.

Online content now plays a much bigger role in the consumer journey than it did a few years ago – meaning the phrase ‘content is king’ is now truer than ever before! With the internet fast becoming the top source of information for buyers across the globe and the main avenue for marketers looking to advertise their products, content marketing has taken centre stage. But how exactly can you generate leads online with content marketing?

In general, all forms of content marketing aim to generate leads by providing genuine value to prospective customers – delivering relevant, informative content designed to attract, satisfy, and convert. This content can take hundreds of forms including (but in no way limited to) ‘lead bait’ from free ebooks to downloadable documents, and informative content such as blog posts, podcasts, and videos – pushing browsers through the sales funnel and convincing them (over time) to take desired actions such as signing up for a newsletter or making a purchase.

Content that succeeds in generating leads often places the needs and desires of its audience above traditional sales methods, opting to build value, trust, and authority over time by providing audiences with the information they seek.

Motechad innovative, data-driven approach to content marketing is proven to attract and convert leads for your business – schedule a free consultation to learn more about our unique, award-winning formula for success.

Whilst SEO and lead generation are two different strategies, they’re intrinsically connected, and go hand-in-hand in many contexts. Whilst SEO focuses on optimising sites and pages for search results – increasing visibility, lead generation aims to reach potential customers and prospects.

SEO is one of our expert team’s favourite complementary strategies for generating leads online – increasing awareness through driving traffic. Put simply, the more people see your website in SERPs, the easier it is for potential customers to find you and eventually convert. This comprehensive option offers the opportunity to add infinite value to your website/online presence – most of which can be carried forward and updated for as long as you’d like to! Plus, there are a million different ways to optimise your site for online lead generation. Here are just some of our favourites:

• Performing SEO audits on existing websites and actioning accordingly
• Conducting keyword research and optimisation per-page
• Updating existing content/creating a solid content marketing strategy
• Building authentic backlinking opportunities

Google is a vast online tool and platform, and offers much more than one option for lead generation! If you’re looking to generate leads online through search, we recommend looking into how effective on and off-page SEO can boost your prospects, the power of an optimised google ads campaign, and even how Google My Business can help get your brand in front of the right eyes at the right time.

Although it’s possible to launch your own online lead generation campaign, ensuring its success and staying on top of optimisation can be a time-consuming process and a difficult learning curve to master. Here at Motechad, we highly recommend booking a consultation with a qualified lead generation agency to discover how a bespoke lead generation campaign could work for your business and budget.